Artificial intelligence
also has its human side.

Background

Artificial intelligence has become a powerful tool in the field of language services. For years, at Tys, we have been experimenting with various solutions and models for machine translation and content generation across multiple platforms and formats. This natural progression reaffirms our commitment to delivering exceptional levels of service and quality by integrating new generative tools and control systems into our workflows. Nevertheless, human intervention remains indispensable.

The challenge

The immediacy offered by artificial intelligence is undoubtedly tempting. Within seconds, it can produce a translation that, at first glance, seems flawless. However, this apparent perfection can be deceptive and, therefore, risky. Whether it’s a translated or generated text, or even a subtitled video, AI, like other human creations, is not free of errors. Among these are the so-called hallucinations: mistakes that generate texts or translations that appear correct but, when analysed in detail or compared to the original content, reveal significant distortions of the message. These errors can lead to unpredictable and often unacceptable consequences.

Where Tys's assets came in

Our team of linguists and technicians has refined its ability to identify and correct errors specific to each technology, adapting and customising results according to our clients’ needs – both in configuring the engines and in final post-editing. The evolution of AI has introduced new methodological challenges and ways of working, but our approach remains unchanged: combining the strengths of artificial intelligence with the critical thinking and expertise of professionals.

The result

The collaboration between Tys and our clients produces outstanding results. By combining the best of AI with the best of human expertise, we achieve outcomes that meet their intended purpose seamlessly and without surprises, integrating the most advanced technologies with the quality assurance that has always defined us.